Angaben zur Professur

Lehrstuhl 

Professur A. Brillembourg / H. Klumpner

Typ 

Professur für Architektur und Städtebau

Standort 

ONA J 17

Webseite 

www.brillembourg-klumpner.arch.ethz.ch

Assistierende 

Hannes Gutberlet, Katerina Kourkoula, Gianmaria Socci, Danny Wills

Kontakt E-Mail 

gutberlet@arch.ethz.ch

Angaben zur Entwurfsklasse

Typ 

Entwurf V-IX

Thema 

SUPER MERCATO

Beschreibung
des Entwurfs-programmes 

Overview For decades, our society has been increasingly facing an alienation from the production of food and consumer goods in general. Industrialization and mass production allowed higher efficiencies, lower prices and larger quantities while securing a comfortable level of supply for most industrialized countries. Mass consumption in highly specialized supermarkets and department stores has been the consequence and become the norm. Each production and marketing strategy is carefully implemented or quickly adapted according to changing demands. As a consequence, today, a growing number of consumers appear to desire goods that are produced locally, sustainably or organically. And the industry has equally diversified its branding strategies. Terms such as green, organic, sustainable and local have become important adjectives for marketing campaigns, often disguising and ridiculing the actual origin of a product. As green is going mainstream it is becoming increasingly difficult to distinguish between packaging and product. Consequently, authenticity and specificity have become rare goods for those new consumers in search for a more special and refined product. They are becoming increasingly interested in the origin of their purchased goods. The producer has become part of their decision process. In many cities the rather old-fashioned concept of a weekly market has turned into a newly branded farmer’s market. It is the stories these local producers tell and the authentic image they personify that add to the purchasing experience and (better) conscience of their customers. While for the majority of consumers the price of a good still seems to outweigh its quality, there is a new tendency of local small-scale producers to capitalize on their limited capacity and regional uniqueness. They have created their own niche markets for specific and more unique goods. Content There exist few examples where small communities have managed to distance themselves from the downsides of industrial production. These exceptional communities offer rejuvenated forms of collective production while producing highly competitive products for a variety of customers. Although a community producing food and other goods is not a particularly new phenomenon, such small-scale environments seem to offer refreshing conditions for people to re-engage with the origins of their consumed goods. This semester we intend to re-investigate this relationship between producer and consumer from a newly conceived spatial perspective. The Italian village of San Patrignano in the Emilia-Romagna province is a unique community that is in a constant state of internal transformation and adaptation. The high degree of self-sufficiency is at the same time part of its existence and nationwide success. Originally founded in 1978 to provide secluded spaces for drug-rehabilitation, San Patrignano today consists of around 1600 residents. While overcoming their former drug-addiction the residents live and work together in a small hillside enclave, isolated from inner-city temptations. Part of their rehabilitation therapy is to spend time learning to produce and further advance the production of food, furniture and other goods. These unique products are then consumed and sold locally or beyond its borders. San Patrignano’s growth pattern has always followed a path of improvisation and step-by-step planning. The success of its rehabilitation method has evolved into an increasing demand for additional living spaces. Simultaneously, there appears to be a great potential to also extend and rethink the spaces where goods are produced, presented and purchased. Schedule Students will begin the semester with a series of precedent analyses in small groups. Lectures will be held on topics such as communities involved in producing goods and commercial spaces in general. Students will then begin developing individual design proposals for their notion of a SUPER MERCATO. Weekly discussions on thematic topics will take place, building to a comprehensive understanding of relationship between local producers and customers. Three main reviews will take place throughout the semester, including the final review. The design studio is also planned in conjunction with the Seminar Week trip to San Patrignano, Italy through the Brillembourg & Klumpner Chair of Architecture and Urban Design. Enrollment in the San Patrignano Seminar Week is NOT required but is highly recommended as it forms an essential part of the studio and maximizes design output.

Thematische und methodische Schwerpunkte 

Entwurf, Konstruktion, Staedtebau, Modellbau, Visualisierungen

Lernziele 

Goal This semester we will ask students to imagine flexible commercial spaces where producers and consumers engage with each other to form a revitalized kind of market place: a SUPER MERCATO. The studio will attempt to translate the analogy of a market hall with mixed uses for the village of San Patrignano into newly conceived spaces for the production, presentation and purchase of goods. The entire area within the village perimeter is regarded as one or a collection of many potential sites. Analyses on site and of exemplary communities will allow students to develop first arguments for the scale and type of their potential project. Each student is expected to develop an initial concept for a community-oriented building intervention. Once the specific site and approach is determined, students will further develop their individual projects to an appropriate level of detail. The rural context of the Emilia-Romagna province and the village culture of San Patrignano will act as immediate sources of inspiration and points of reference. The studio will help frame an understanding of the forces enabling the production of goods within communities and the potential behaviors, requirements and practices of its residents. It will also encourage the development of a critical position on the potential role of the architect to mediate a design process within a broader social, political and economic discourse. Training Throughout the semester, students will focus on developing transferable and practical skills – such as: – Developing drawing and modelling skills across a variety of media to represent architectural and urban ideas. – Responding to the complexity of urban problems through architectural solutions in a real life context. – Analyzing the various layers that shape a community (social, economic, infrastructural, cultural, historical). – Anticipating the positions of producers and consumers from local, national and international levels of activity. – Bridging top-down planning with bottom-up practices. – Addressing changing demands of consumers and producers in industrialized countries

LV-Nr. des Entwurfs 

051-1139-15

Zusätzliche integrierte Disziplin(en) 

Urban Planning

Unterrichts-sprache 

English

Arbeitsweise 

Group analysis, Individual design proposals

Daten Zwischenkritiken 

TBA

Datum Schlusskritik 

TBA

Einführungs-veranstaltung 

15.09.2015, 10:00, ONA

Zusätzliche Kosten 

CHF 0 (Schätzung, ohne allfällige Seminarwochenkosten)

Verfügbare Plätze 

26

Plakat des Entwurfs-programmes 

Plakat ansehen (PDF Datei)

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